Glossary

Boomerang

Boomerang

That short, looping video of you clinking glasses for the millionth time. Yes, it’s overdone. No, we’re not mad about it. If you’re going to Boomerang, at least slap your DotMe link in the caption so people know where the party’s at.

What is a Boomerang?

A Boomerang is a short, looping video format that plays forward and backward repeatedly.

Why is a Boomerang important for creators?

It’s an easy, playful way to add dynamic content to your feed.

What is an example of a Boomerang?

A creator shares a Boomerang of a champagne cork popping during a celebration.

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